Star Storage – partner at Marketing 360

Star Storage will participate as a partner at the event Marketing 360, organized by Evensys, which will take place on 21-22 June 2011 at the JW Marriott Bucharest Grand Hotel.
Marketing 360 is the most important local marketing and advertising conference, that brings together local and international marketing, advertising, and online research professionals.

Silvius Neagu, Business Development Manager, Output Management Outsourcing at Star Storage will present the latest tendencies in the printing of the personalized documents: multichannel integrated communication and how it can contribute to the increase of the impact of a marketing campaign, about the Transpromo concept and the advantages of using the colours in the classic transactional documents, as well as the QR Codes, as a connector between print and online.

The two-day conference and interactive workshops will be devoted to discussions on the latest marketing and advertising identified trends, new opportunities generated by the business context that have refocused companies’ marketing strategies lately, but also the most inspired and effective strategies to improve brand performance.
The conference features a panel of known experts who will provide an overview of the most inspired branding strategies adapted to new media and of the current trends in approaching the consumer, found in all media, online, offline and digital.

The first day will include four conferences sessions about new ideas and tools to optimize the brand campaigns, solutions for the most common challenges in marketing and tactics to build promotion strategies.
Known local practitioners propose, during the dialogues organised during the second day interactive workshops, “hot”  topics excerpts from the daily agenda of the marketing and advertising professional.